Branding design — Thishaya ukwatta

Tisha Creations - Etsy Design & Print-on-Demand Store

Tisha Creations is a personal project I launched to continue exploring my passion for design, where I created apparel designs using digital tools. This Etsy store features a range of products, including tote bags, phone cases, t-shirts, and hoodies, all showcasing my unique designs.

Project Scope and Role

The scope of Tisha Creations includes designing custom products, managing the Etsy store, and implementing SEO and social media marketing strategies. I handle everything from content management to customer service and targeted advertising. Additionally, I'm applying insights from a social media marketing course I'm currently completing through Meta, helping me refine my strategies for audience engagement.

Logo concept

The Tisha Creations logo is designed to be simple but meaningful. I combined the letters T and C into a single, clean symbol. It looks like a T at first glance, but if you pay close attention, you’ll see that the C is integrated into the design. This way, the logo reflects both the initials and the essence of the brand.

I chose a soft pastel pink for the logo because it adds a girly, feminine touch, which fits perfectly with my main audience - women. This color makes the brand feel warm and approachable while helping it stand out.

Creative Social Media Content for Engagement and Ads

I designed these social media posts using a blend of Illustrator, Figma, and Canva to create visually engaging content that aligns with brand aesthetics and strategic goals. Each post was carefully crafted to serve both as organic content and adaptable assets for ads, maximizing reach and interaction. I developed posts optimized for engagement and brand storytelling across multiple platforms.