Project Scope

During my time with Novi Formula, I began as a Digital Designer intern and transitioned into a collaborative partner. I played a central role in branding, design, and marketing initiatives, contributing to the success of key products like "Stay Sharp", a natural brain-boosting blend, and the Ashwagandha product.

This project aimed to:

Establish a compelling visual identity that reflects Novi Formula’s dedication to wellness and excellence.
Design consistent and appealing labels for products, ensuring alignment with the brand's image.
Develop impactful marketing materials to enhance the brand's presence across digital platforms.

Key Roles

Branding and Product Design
Content Creation and Marketing
Strategic Marketing and Social Media
Website Design and User Experience
Collaboration and Leadership

Label design

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Brand consistency

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Graphic Design

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Packaging design

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Product design

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Label design | Brand consistency | Graphic Design | Packaging design | Product design |

Branding and Digital Design for Novi Formula

I designed the labels for Novi Formula’s products, including ‘Stay Sharp,’ a natural brain-boosting blend, and Ashwagandha, known for its adaptogenic properties. These designs focus on clean typography, natural motifs, and a modern aesthetic to appeal to the target audience.

Creating Social Content That Connects

I created video content for NoivFormula with a focus on being real and connecting with the audience. I wanted to improve the quality of the videos to make them more engaging and relatable. I filmed these myself, adding simple, eye-catching hooks and clear text to get the message across. I used tools like After Effects and CapCut for editing, paying attention to the details to keep them high-quality but still personal. This approach was about making content that feels genuine and helps people connect with the brand.

Turning Challenges into Creative Solutions

The next step was designing the label for this new product. I started by putting together moodboards to explore different design directions. After sharing these ideas, I developed a label that felt modern and simple while resonating with the health and wellness theme. The CEO chose the color that best fit his vision, and together, we refined the final look. I then presented the drafts for his feedback, and he was pleased with the outcome. The whole process showed how our collaboration led to a product that felt authentic and impactful.

This experience demonstrated my ability to think creatively, adapt to challenges, and work closely with the team to achieve the best result.